Daily Office: Vespers
Feudal
Monday, 14 February 2011

The sale of Arianna Huffington’s collaborative Web site to AOL has induced a rash of overdue head-scratching. This morning, David Pogue wonders if Twitter is such great idea after all.

It will be interesting to see how the legions of unpaid bloggers at The Huffington Post react to the merger with AOL. Typing away for an upstart blog — founded by the lefty pundit Arianna Huffington and the technology executive Kenneth Lerer — would seem to be a little different from cranking copy for AOL, a large American media company with a market capitalization of $2.2 billion.

(And it’s going to seem very different to some other media companies. The Huffington Post has perfected the art of — how shall we say it? — enthusiastic aggregation. Most of the news on the site is rewritten from other sources, then given a single link to the original. Many media companies, used to seeing their scoops get picked off by HuffPo and others, have decided that legal action isn’t worth the bother. They might feel differently now.)

Perhaps content will remain bifurcated into professional and amateur streams, but as social networks eat away at media mindshare and the advertising base, I’m not so sure. If it happens, I’ll have no one but myself to blame. Last time I checked, I had written or shared over 11,000 items on Twitter. It’s a nice collection of short-form work, and I’ve been rewarded with lot of followers … and exactly no money. If and when the folks at Twitter cash out, some tiny fraction of that value will have been created by me.

There is no good reason for not metering traffic for micropayments. You may heard of an amazing inventrion that keeps track of gazillions of computations: the “digital computer.”