From Julie Bosman’s report, “Lusty Tales and Hot Sales: Romance E-Books Thrive.” (NYT) 

Barnes & Noble, the nation’s largest bookstore chain, is courting romance readers more aggressively than ever. William Lynch, the chief executive, said in an interview that until recently Barnes & Noble was a nonplayer in the huge romance category, but that it now has captured more than 25 percent of the market in romance e-books. Sometime next year, he said, he expects the company’s e-book sales in romance to surpass its print sales.

“This is a new business for us,” Mr. Lynch said. “Romance buyers are buying, on average, three books a month. That buyer is really, really valuable.”

Going on a romance diet would be one way of cuttting down the reading list.

Drop me a line at rjk@dailyblague.com
This entry was posted on Thursday, December 9th, 2010 at 10:30 am.